BrikPanel — WooCommerce Dashboard, Sales Report, Google Sheets Sync, Inventory Management & Bulk Editor

FAQ

Is BrikPanel really 100% free?

Yes. Every feature on this page is in the free version. There is no premium tier, no feature lock, no trial period, no upsell. We built this because we needed it for our own 1000+ WooCommerce stores and decided to release it.

Is BrikPanel a self-hosted WooCommerce analytics solution?

Yes. BrikPanel gives you a complete WooCommerce analytics suite that runs entirely on your own server with no external dependencies. Sales analytics, product reports, conversion tracking, customer LTV, RFM segmentation, cohort retention and customer data are all included — nothing is sent to any third-party SaaS.

Does BrikPanel include a WooCommerce sales report?

Yes. The BrikPanel dashboard ships a complete WooCommerce sales report out of the box — total sales, total orders, average order value (AOV), refunds, and net revenue, each with a ±% period-over-period delta. Filter the sales report by today, yesterday, last 7 days, last 30 days, or any custom date range. The sales chart is rendered with Chart.js and pairs with the order status donut and conversion funnel for a full sales report you can read at a glance, without ever leaving wp-admin and without paying for an external analytics service.

Does BrikPanel offer custom WooCommerce reports, KPIs and a profit report?

Yes. The dashboard goes far beyond the built-in screens with a complete set of WooCommerce reports and WooCommerce sales analytics computed live from your own store data: sales, orders, AOV, conversion rate, customer LTV, RFM segments and cohort retention. Every headline metric is shown as a WooCommerce KPI card with a period-over-period delta, and a real profit report (revenue minus COGS, ad spend and manual expenses) sits right next to revenue. Because the LTV, RFM, cohort and geographic views are not part of core, BrikPanel effectively ships advanced reports for WooCommerce and custom WooCommerce reports as a free, self-hosted WooCommerce reporting layer, with no external SaaS and nothing sent off your server.

Can I customize the dashboard widgets, sales charts and graphs?

Yes. The BrikPanel admin dashboard is built from modular dashboard widgets (sales, orders, AOV, the conversion funnel, live visitors, the geographic globe, customer analytics and more), and the modules you do not need can be turned off from WooCommerce → Settings → BrikPanel. The sales charts and sales graphs are rendered with Chart.js and redraw for any date range you pick, so your custom dashboard shows exactly the sales charts, KPIs and reports you care about and nothing you do not.

Does BrikPanel show customer LTV, RFM segments and cohort retention?

Yes. BrikPanel ships a full WooCommerce customer analytics suite directly in the dashboard. Customer Lifetime Value (LTV) is calculated for every customer with average, top, and full distribution histogram. RFM segmentation scores every customer on Recency, Frequency and Monetary and groups them into Champions, Loyal, At Risk, About to Sleep, Hibernating and Lost. Cohort retention shows a month-by-month grid plus an average retention trend line. All three are computed from your own store data — no external service involved.

Is BrikPanel a free Shopify alternative for WooCommerce?

Yes, for store owners who want to stay self-hosted. BrikPanel gives your WooCommerce store the clean, modern admin experience of Shopify — product list with inline editing, bulk price and stock updates, live visitors, conversion tracking, geographic analytics, customer LTV / RFM / cohort reports, a branded login page — but your storefront, your customer data, and your orders stay on your own server. No monthly platform fee, no transaction fee, no vendor lock-in. If you were evaluating Shopify but want to own your stack, this is the Shopify alternative for WooCommerce we built for that exact use case.

Is BrikPanel an ATUM alternative for inventory management?

For most stores, yes. BrikPanel includes complete woocommerce inventory management — stock levels, low stock badges, bulk stock updates, variation stock updates — all integrated into the same dashboard you use for sales and orders. If you only need daily stock work without advanced supplier or purchase order features, BrikPanel is a much lighter ATUM alternative.

How do I get a faster WooCommerce product list with bulk actions and quick edit?

The default WooCommerce product list is built for browsing — searching, sorting and editing it is slow. BrikPanel ships a complete woocommerce product list plugin with thumbnail, SKU, regular and sale price, stock badge, category, AJAX pagination, live search, status tabs, one-click publish toggle and a slide-in quick edit panel for every row. Works on both simple and variable products, and the same woocommerce product list screen powers the bulk price and bulk stock updates so you never leave the page to edit your catalog.

How do I bulk edit WooCommerce products including variations?

Open BrikPanel → Products and click the Bulk Update button in the toolbar. You can update prices, sale prices, and stock for all products, by category, or for selected products. For variable products, open any product, click Edit Variations, and bulk update prices and stock across every variation in one modal. This is the part most free WooCommerce bulk editor plugins do not handle — BrikPanel does.

Can I bulk edit variation prices in WooCommerce with the free version?

Yes. Bulk edit variation prices WooCommerce is a core BrikPanel feature, and it is free. Set a percentage rule, set a fixed price, or update by attribute (every “Red” variation, every “Large” size). The same modal handles bulk update variation stock for the same products.

Does BrikPanel slow down my WooCommerce store?

No. BrikPanel only loads inside wp-admin. It has zero impact on your storefront speed, customer experience, page weight, or Core Web Vitals. The frontend never loads any BrikPanel code.

Is BrikPanel compatible with HPOS (High-Performance Order Storage)?

Yes. Every order query has dual code paths — wc_get_orders() for HPOS, WP_Query for legacy. BrikPanel declares HPOS compatibility via FeaturesUtil::declare_compatibility('custom_order_tables', ...) and is tested on stores running both modes.

How do I see WooCommerce sales by country?

Open the BrikPanel dashboard. Scroll to the geographic analytics section. The 3D globe shows every order on its real geographic location, and the Top 10 Countries and Top 10 Cities tables update in real time. BrikPanel extracts country and city from the billing or shipping address of every order, so this works with no extra setup.

How do I customize the WordPress login page for my WooCommerce store?

BrikPanel includes a built-in wordpress login customizer. Enable the custom wp login page module from BrikPanel settings and the default wp-login.php is replaced with a clean, branded login form that matches the rest of the BrikPanel admin. No CSS knowledge required.

How do I search WooCommerce orders by customer name or phone number?

Press Ctrl + K (or Cmd + K on Mac) anywhere inside wp-admin. The BrikPanel quick search overlay opens and searches across order ID, customer name, email, phone, and product SKU at the same time. This is the woocommerce search orders experience the WooCommerce admin should ship with by default.

Can I see who is on my WooCommerce store right now?

Yes. BrikPanel includes a woocommerce live visitors widget on the dashboard that updates every 30 seconds. You can see what page each visitor is on, whether they have items in the cart, and whether they are an existing customer. This is real woocommerce real time visitors tracking, not estimates.

Does BrikPanel track WooCommerce conversion rate and conversion funnel?

Yes. BrikPanel includes a complete woocommerce conversion tracking system that records visitors, add-to-cart events, checkout starts, and completed orders. The dashboard shows your woocommerce conversion funnel as a four-step visual: Visitors → Add to Cart → Checkout → Orders, with the conversion percentage at every step.

Is there a free WooCommerce conversion tracking plugin built into BrikPanel?

Yes. BrikPanel ships a free WooCommerce conversion tracking plugin that records every visitor, add-to-cart, checkout start and completed order in your own database — no Google Analytics setup, no Hotjar, no monthly fee. The funnel and conversion-rate widgets on the dashboard are computed from this same dataset in real time.

How do I sync WooCommerce orders to Google Sheets for free?

Open WooCommerce → BrikPanel → Google Sheets, click “Connect Google account”, pick or create a target spreadsheet, and toggle “Real-time order sync” on. Every new WooCommerce order is then appended to your Sheet within seconds, with one row per line item so variations land in their own columns. Status changes update the existing row in place. No Zapier, no Make, no monthly fee — a real woocommerce google sheets sync built into BrikPanel.

Does BrikPanel work as a free GSheetConnector or WPSyncSheets alternative?

Yes. BrikPanel includes a complete WooCommerce to Google Sheets integration in the free version — real-time order sync, scheduled bulk export, analytics snapshot tabs (Sales Summary, Daily KPIs, Top Products, Funnel) and a customer + RFM snapshot. All four flows ship free with no row limit, no premium tier, and OAuth-based authentication that requests minimum scopes only (drive.file — never full Drive access).

How do I see real ROAS and net profit in WooCommerce?

Connect Google Ads and/or Meta Ads from the BrikPanel Ad Platforms page. BrikPanel then pulls your daily ad spend and shows three new dashboard cards: Ad Spend (summed across every connected platform for the active date range), WooCommerce ROAS (store revenue ÷ ad spend), and Net Profit (revenue − COGS − ad spend − manual expenses). COGS comes from WooCommerce’s native order cost meta and expenses from the BrikPanel expenses table, so the woocommerce roas and net profit numbers are real, not estimates. The cards are multi-currency aware — if an ad account reports in a different currency than the store, spend is shown split and ROAS / Net Profit are omitted instead of printing a misleading converted number.

Is BrikPanel a free Triple Whale alternative for WooCommerce?

For self-hosted stores, yes. BrikPanel gives you the WooCommerce ROAS and net profit view store owners buy Triple Whale, TrueProfit or BeProfit for — daily Google Ads and Meta Ads spend pulled in next to store revenue, COGS and expenses — but it runs entirely on your own server with no monthly fee and no data sent to a third party. If you only need true ROAS and profit (not full multi-touch ad attribution), this is the free Triple Whale alternative built for that exact use case.

Does BrikPanel connect to Google Ads and Meta (Facebook / Instagram) Ads?

Yes. BrikPanel connects to both Google Ads and Meta Ads through a secure OAuth proxy (the plugin only ever stores encrypted tokens, never your password). It pulls daily spend per platform, backfills history, and re-syncs recent days automatically so the dashboard ROAS and net profit stay accurate. The integration is spend-and-profit focused — it does not install a Facebook pixel or do multi-touch attribution; it gives you true woocommerce roas and net profit without a paid SaaS.

Is there a free WooCommerce variation editor for bulk price and stock updates?

Yes. BrikPanel includes a complete WooCommerce variation editor in the free version. Open any variable product, click “Edit Variations”, and you can bulk update every variation’s price, sale price, stock and SKU in one modal — with attribute filtering when a product has 50+ combinations. The same woocommerce variation editor also supports per-attribute rules (“set every Red variation to $X”).

What makes BrikPanel different from the built-in WooCommerce analytics?

The built-in WooCommerce analytics are slow, refresh on a delay, only show historical data, and have no live visitor tracking, no conversion funnel, no geographic globe, no customer LTV / RFM / cohort reports, no Cmd+K order search, no quick edit sidebar, no variation bulk editor, no custom login page, and no coupon manager. BrikPanel adds every one of those features inside a single free plugin.

Is BrikPanel just a CSS reskin of the WooCommerce admin?

No. BrikPanel is a real woocommerce admin dashboard plugin with custom database tables for visitor tracking, custom AJAX endpoints for every interaction, real conversion analytics, a working bulk editor, a real product editor, a real coupon manager, and a real custom login system. Other plugins (Dashify, UiPress) only restyle the admin. BrikPanel rebuilds the parts of WooCommerce that needed to be rebuilt.

Can I use BrikPanel as a WordPress admin theme or admin skin for my store?

In practice, yes. BrikPanel is built specifically for WooCommerce, but for store owners it behaves like a focused WordPress admin theme: it reskins the WooCommerce parts of wp-admin into a clean, Shopify-style custom admin panel, replaces the default toolbar, and restyles the product, order, customer and coupon screens. If you have been looking for a wp admin theme or an admin skin that makes the WooCommerce admin genuinely pleasant to work in (rather than a generic restyle that breaks on the next WooCommerce update), this is built for exactly that. You can also hide admin menu items for non-technical clients with the optional simplified mode, leaving only BrikPanel and WooCommerce in the sidebar.

Does BrikPanel work with Yoast SEO, RankMath, Elementor, WPML, and Polylang?

Yes. BrikPanel does not interfere with frontend rendering, so it works with every page builder and SEO plugin we have tested. Yoast SEO, Rank Math, All in One SEO and SEOPress metaboxes (including their SEO score panels) render and save inside the BrikPanel product editor. It also has its own translation files and is fully compatible with WPML and Polylang for multilingual stores.

Does BrikPanel work with WooCommerce Subscriptions and membership plugins?

Yes. BrikPanel is compatible with WooCommerce Subscriptions, Subscriptions for WooCommerce (WP Swings), MemberPress, Paid Memberships Pro, WooCommerce Memberships, YITH WooCommerce Subscription, SUMO Subscriptions, WebToffee Subscriptions for WooCommerce and Restrict Content Pro. Subscription products and member orders show up in the same product list, order screens and customer analytics as the rest of your catalog.

Where does BrikPanel store data?

Everything stays in your WordPress database. BrikPanel creates three custom tables: wp_brikpanel_visitors, wp_brikpanel_cart_tracking, and wp_brikpanel_visited_pages. Live visitor data is stored in a transient that auto-expires every 2 minutes. Your store, order, customer and visitor data is never sent anywhere. BrikPanel only contacts an external service for optional features you switch on yourself, described in the next question.

What data does BrikPanel send outside my site?

By default, nothing. BrikPanel only contacts an external service for features you explicitly opt into:

• BrikMentor early access (optional). After 100 completed orders, or from a dismissible card on the dashboard, BrikPanel may invite you to join the waiting list for BrikMentor, an upcoming separate AI assistant and email marketing platform. Only if you type your email address and tick the consent box is that email (and, if you answer the optional follow-up, which marketing tool you use) sent to our server at brksoft.com so we can email you the beta invite. Nothing is sent unless you fill in the form and consent, and you can unsubscribe at any time. Privacy policy: https://brksoft.com/privacy-policy/ . Terms: https://brksoft.com/terms-and-conditions/
• Google Sheets sync and Google / Meta Ads (optional). If you connect these, BrikPanel exchanges data with Google, Meta and our authentication helper at brksoft.com to run the sync and read your ad spend. They only run after you connect the relevant account.

Will BrikPanel always be free?

Yes. The dashboard, the bulk editor, the inventory tools, the order management, the coupon manager, the custom login, the conversion tracking, the customer analytics suite, and every other feature listed above will remain free forever. We may release a separate paid product (BrikMentor) on top of BrikPanel in the future, but it will be additive — BrikPanel itself stays 100% free.